Re: How to get Goals via AdWords API

[SmartMind]

Hello Team Google  & Anurag Sinha ,

We need a similar clarification regarding goals and its data whether it can be retrieved through API calls or it can be only done through Manually .

For your info ,we have Standard access permisison and Google Ads Reporting is possible at this point of time through API calls  .We want to know whether we can know about  clients campaign Goals and its related data like Traffic rates ,Brand awareness ,conversion rate etc through API call  or we can get that only manually .

 Please guide us with the following scenario ,

1.External users/clients  are not using our tool to create or manage campaign but we need to show there ad performance datas like ad conversions, and increase capabilities of their  Goals like app installs ,web traffic rates ,app installs ,brand awareness  (for the ads they advertised themselves,not through our tool) in Google analytics .Is this possible provided we already have standard access for our tool ? if it is yes ,please provide us with guidelines or permissions we need to apply the same . 

In short ,We are asking like ,can we able to track/get our client's ad performance and goals  data  like conversion ,traffic rate etc., ...

In that case ,can we do all the above by using our API calls(to make the process as autonomous) or do we only need to make a guidelines for the users so that they can manually  see their goals and datas like conversion rate,traffic  rate etc.,

2.Pls make us clear on whether google analytics is operating  SDK,PIXELS  and PAGE  separately as facebook  or It operates in  single platform in which we can get access to all of those datas . Thanks in Advance .

Looking forward to hearing from you.

P.S We already has standard access permission and do we need to know apply for any more permission from google inorder to achieve the same

2021년 8월 19일 목요일 오후 5시 26분 24초 UTC+9에 anuragku...@in.pega.com님이 작성:

Hi AdWordsAPI Team,

While Creating a new Campaign we need to select the Goal in Ads Platform UI . But while creating a Campaign via API we do not set this as per the AdWordsAPI doc (https://developers.google.com/adwords/api/docs/samples/java/basic-operations#add-campaigns) And the CampaignField POJO class also doesnot have this information(http://googleads.github.io/googleads-java-lib/3.4.0/com/google/api/ads/adwords/lib/selectorfields/v201705/cm/CampaignField.html). 

Can you please let me know how to retrieve this information as this is not mentioned in Docs but we are providing this information in the UI? 

 Attaching screenshot of Google Ad Platform while creating new Campaign.

Regards,

Anurag Sinha

[Google Ads API Forum Advisor]

Hi everyone,

Thank you for reaching out to our API support team.

Firstly, I had to delete Anurag's initial post as it contained his user account information in the screenshot. I am pasting the rest of his post below, for reference :

"Hi AdWordsAPI Team,

While Creating a new Campaign we need to select the Goal in Ads Platform UI . But while creating a Campaign via API we do not set this as per the AdWordsAPI doc (https://developers.google.com/adwords/api/docs/samples/java/basic-operations#add-campaigns) And the CampaignField POJO class also doesnot have this information(http://googleads.github.io/googleads-java-lib/3.4.0/com/google/api/ads/adwords/lib/selectorfields/v201705/cm/CampaignField.html). 

Can you please let me know how to retrieve this information as this is not mentioned in Docs but we are providing this information in the UI? 
 Attaching screenshot of Google Ad Platform while creating new Campaign.

Regards,
Anurag Sinha"

Moving forward, choosing/specifying goals when creating a campaign are currently not supported in the AdWords API. In the Google Ads API, however, you should be able to specify your campaign's focus (bidding_strategy_goal_type), when creating your app campaigns.

As for the SmartMind team, are you referring to Analytics metrics being available via Google Ads API reports? Please note that Analytics is a separate platform and is outside of our API team's scope. I would recommend that you reach out to their team, via this link, for further guidance on their reporting features and for your question as well on your #2 item.

In regards to Google Ads API reports and reporting, you should be able to retrieve conversions metrics of your Google Ads account's entities (ex. campaign, ads, keywords). Installs metrics is also not supported, but a feature request has already been raised and you can follow our blog for updates.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

 

ref:_00D1U1174p._5004Q2LoW3Z:ref

[SmartMind]

Please also ensure us with the following scenarios ,

Scenario 1 : 

when we access into google ads and select any of the below goals like sales,lead ,web traffic or brand awareness and went into selecting Search or Display ,sometimes a pop-up message saying "To start tracking conversions ,you need to put this conversion tag in the website "[Plz refer to the attached image ]

Scenario 2  : 

when we access into google ads and select any of the below goals like sales,lead ,web traffic or brand awareness and went into selecting Search or Display ,the pop-up message mentioned above does not comes up for some reason ..

Please enlighten us ,as we need to decide while making guidelines to our clients whether they need to install conversion tags in their website or they does not need to ..

Looking forward to hear from you .

2021년 8월 24일 화요일 오후 12시 45분 21초 UTC+9에 adsapi님이 작성:

[SmartMind]

Hello Peter ,

Its not only the app -installs conversion i have asked for , Actually We need Goals conversions on brand awareness, app-install ,web traffic ,sales ,leads  .Is it  like we can do that through Google Ads api  or it can be only done through manual process ?

2021년 8월 20일 금요일 오전 10시 39분 57초 UTC+9에 SmartMind님이 작성:

[Google Ads API Forum Advisor]

Hi,

Thank you for your follow up. You may refer to my responses below :

Scenario 1 : 
when we access into google ads and select any of the below goals like sales,lead ,web traffic or brand awareness and went into selecting Search or Display ,sometimes a pop-up message saying "To start tracking conversions ,you need to put this conversion tag in the website "[Plz refer to the attached image ]

Scenario 2  : 
when we access into google ads and select any of the below goals like sales,lead ,web traffic or brand awareness and went into selecting Search or Display ,the pop-up message mentioned above does not comes up for some reason ..

For the above items, since you are encountering the issues via the Google Ads UI, I would recommend that you reach out to the Google Ads Product Support team instead, via this link, since the UI and its settings are more related to their expertise.

Its not only the app -installs conversion i have asked for , Actually We need Goals conversions on brand awareness, app-install ,web traffic ,sales ,leads  .Is it  like we can do that through Google Ads api  or it can be only done through manual process ?

For this item, you can check out our conversion management guide for more information on the scope of what you can implement via the Google Ads API. However, so that our team may also further check on our end, and verify the features you are referring to, could you provide to us any reference documentation or Google Ads UI screenshots showing the following : 

• Goals conversions on brand awareness
• web traffic
• sales
• leads