Adding Negative keywords

[Manas Bagul]

Hi, 

Is there a provision in the APIs, specifically v18, to add Account Level Negative Keywords? I know they can be added manually in the account settings (see attached screenshot for reference). But, I want to automate it for multiple accounts. 

Also, can we add Negative Keywords (not lists) to Pmax Campaigns via the API?

Any help in this matter would be appreciated.

Thanks and Regards,

Manas Bagul

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[Google Ads API and AdWords API Forum]

Hi,

Thank you for reaching out to the Google Ads API support team.

As per the CustomerNegativeCriterionOperation you can only either create or remove. To create the negative keywords on account level, kindly follow the below steps: 

• You need to verify whether the shared set are created in your account by using the below query. "query":"SELECT shared_set.id, shared_set.member_count, shared_set.name, shared_set.reference_count, shared_set.resource_name, shared_set.status, shared_set.type FROM shared_set WHERE shared_set.type= 'ACCOUNT_LEVEL_NEGATIVE_KEYWORDS' AND shared_set.status='ENABLED'If it's already created you can use the shared set resource name.
• If not, you need to create a shared set using the Method: customers.sharedSets.mutate request.

Sample Request Body:
====================
POST https://googleads.googleapis.com/v19/customers/{customerId}/sharedSets:mutate?key=[YOUR_API_KEY] HTTP/1.1

developer-token: **********************
Authorization: Bearer [YOUR_ACCESS_TOKEN]
Accept: application/json
Content-Type: application/json

{
  "operations": [
    {
      "create": {
        "type": "ACCOUNT_LEVEL_NEGATIVE_KEYWORDS",
        "name": "Negative Keywords Testing1"
      }
    }
  ]
}

• Then you need to create a shared set criteria by adding keyword and the earlier created shared set using the Method: customers.sharedCriteria.mutate request.

Sample Request body:
=====================
POST https://googleads.googleapis.com/v19/customers/{customerId}/sharedCriteria:mutate?key=[YOUR_API_KEY] HTTP/1.1

developer-token: **********************
Authorization: Bearer [YOUR_ACCESS_TOKEN]
Accept: application/json
Content-Type: application/json

{
  "operations": [
    {
      "create": {
        "keyword": {
          "matchType": "EXACT",
          "text": "Testing keyword1"
        },
        "sharedSet": "customers/3636059788/sharedSets/{sharedSetId}"
      }
    }
  ]
}

• After the above steps, you can use the CustomerNegativeCriterionService to create the negative Keyword at the account and you need to provide the created shared set resource name as negative_keyword_list value in the CustomerNegativeCriterion object under the MutateCustomerNegativeCriteriaRequest.

Sample Request Body:
===================
POST https://googleads.googleapis.com/v19/customers/3636059788/customerNegativeCriteria:mutate?key=[YOUR_API_KEY] HTTP/1.1

 developer-token: **********************
Authorization: Bearer [YOUR_ACCESS_TOKEN]
Accept: application/json
Content-Type: application/json

 {
 "operations": [
   {
    "create": {
      "negativeKeywordList": {
      "sharedSet": "customers/3636059788/sharedSets/{sharedSetId}"
     }
   }
  }
 ]
}    

I hope this helps. Let me know how this goes on your end.

Thanks and Regards, 

Google Ads API team.