Creating a PMax campaign with specific products based on custom label filtering - using Python code

[Andreas Chouliaras]

Hello,

Is there a way via Python code to create a PMax campaign that has specific products based on the values of custom labels? E.g. having all products for which custom label value is "Premium"?

[Google Ads API Forum Advisor]

Hi,

Thank you for contacting the Google Ads API support team. 

Could you please confirm whether you would like to create a PMax campaign with specific products using the Python code in the Google Ads API? If yes, I request you kindly refer to the guides Performance Max for online sales with a product feed and the sample example on add Performance Max Product Listing Group Tree to get more information.
 

Thanks,
 

Google Ads API Team

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[2025-06-27 10:57:59Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01rgVKH:ref" (ADR-00316029)