Access to Clicks and CTR Metrics for asset_group_asset in Performance Max

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Artem Kalancha (Akelen)

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Jun 30, 2025, 3:44:11 AMJun 30
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Hi Google Ads API team,

I'm using the asset_group_asset resource in PMax campaigns and noticed that clicks and CTR metrics are not available, only performance_label and coversion.

Could you please clarify:

  1. Why are clicks and CTR not accessible for assets in PMax?

  2. Will these metrics be available in future versions of the API? If so, when?

  3. Are there any alternatives to evaluate asset-level engagement beyond performance_label?

This data is essential for optimizing creatives. Any guidance would be appreciated.

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