Call Ads Headline - getting from API

[Oksana Sulyma]

Hello Google Ads support team,

I have a quick question. 

Our client has a Call Ad running. It has business name, description line 1, ...etc, and 'Headline 1 (recommended)' fields set. When we pull Ads report from API https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report#headlinepart1, we see  '--' as 'Headline 1'. 

Do I understand correct that for Call Ads 'Headline 1' report fields will always be '--'? If so, any plans on supporting this field for Call Ads? Is there any other opportunity to pull Headline 1 for Call Ads from API? 

Thanks in advance,

Oksana

[Google Ads API Forum Advisor Prod]

Hi Oksana,

Thank you for reaching out. The HeadlinePart1 and HeadlinePart2 fields in Adwords API are specifically for ExpandedTextAds. As a workaround to query “Headline 1” and “Headline 2” , you could query the ad_group_ad.ad.call_only_ad.headline1 and ad_group_ad.ad.call_only_ad.headline2 in the Google Ads API. 

Thanks and regards,
Xiaoming, Google Ads API Team

Xiaoming Google Ads API Team

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[Oksana Sulyma]

Xiaoming, thanks so much for your answer!

Just wanted to double check if these headline fields are not available in version of API = 201809? I don't see headlines here: https://developers.google.com/adwords/api/docs/reference/v201809/AdService.CallOnlyAd

Is there a way to pull Call Ads headlines for using API = 201809?

Thanks,

Oksana

[Google Ads API Forum Advisor Prod]

Hi Oksana,

Thank you for reaching out. The headline fields for CallOnlyAd are not available in Adwords API. These fields would not be added in the Adwords API as our top priority right now is to get the new Google Ads API ready for general availability. As such, we aren't planning on adding enhancements to the AdWords API, but we will continue to fully support it, and address any bugs as they are found. 

Thanks and regards,
Xiaoming, Google Ads API Team

[Oksana Sulyma]

Xiaoming, thanks so much for detailed information!

Have a nice day!

Oksana