Which conversion attribution models should I use?

[Wisanu Suthanurak]

Hi,

I'm writing a job to upload click conversion, and our conversion requires external attribution model.

My project/business manager wants to know whether using first click, last click, or some other value not listed in their document would result in different behaviors on the Google side.

Please advise.

Thank you.

Wisanu.

[Google Ads API Forum Advisor]

Hi Wisanu,

Thank you for raising your concern to our team.

I am afraid that your question is more on product level and outside of our scope already. With this, I would suggest reaching out the product support team via this link so that they can provide insight on what attribution model you can used based on your use case and current set up.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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