Target ROAS portfolio behavior w maxCpc settings?

[dhmitc...@gmail.com]

Can ad groups or keywords under a troas portfolio override the bid ceiling by imposing their own max CPC or will the troas bidder ignore those? (or reject them overtly?)

Don Mitchell

Tech Fellow

CarGurus

[Google Ads API Forum Advisor]

Hi,

Thank you for contacting the Google Ads API support team.

A campaign-level bid strategy overrides any conflicting bidding settings at the ad group or keyword level. For instance, if a campaign's bid strategy is set to Target ROAS, adjusting Target CPA values within its ad groups won't have any effect.

Similarly, if a campaign uses a bid strategy that doesn't allow manual bids, such as Target ROAS, setting max CPC values for individual keywords won't do anything. However, these manual bids would take effect if you switched the campaign to manual bidding. More information can be found in the Help Center.

I hope it helps.

Thanks,
 

Google Ads API Team

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[2025-04-14 23:05:14Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01pStPb:ref" (ADR-00299930)