Data Freshness and SLA of Google Ads API

[Anoop Kumar]

Hi Team,

I would like to know how frequently the cost_micros, campaign_budget_name, ads_spent_date_ct, clicks , impressions etc gets updated in a day.  If there is any document of the SLA or Data freshness regarding this it will be helpful. Another query is While I am calling my API at segment.hour, and if I running my API every hour level, will the cost, click and impressions data gets updated at hour level split or will I get the data at aggregated level?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.
 

-> I would like to know how frequently the cost_micros, campaign_budget_name, ads_spent_date_ct, clicks , impressions etc gets updated in a day.  If there is any document of the SLA or Data freshness regarding this it will be helpful. 

Kindly note that your account statistics (such as clicks and impressions) are usually updated in less than 3 hours. For example, statistics on the total of all clicks received by 6 p.m. on Friday will usually be available by 9 p.m. For more details, please find the Data Freshness article to know about the expected time of update for the clicks, impressions, etc.
 

-> Another query is: While I am calling my API at segment.hour, and if I run my API every hour level, will the cost, click and impressions data get updated at hour level split or will I get the data at aggregated level?

When you use ‘segment.hour’ in your query, you would get hourly data on the updated clicks and impressions that are updated in your account till that particular hour and not the aggregated level data. For more information, please refer to the Data Freshness article.
 

If there are any more concerns related to the Google Ads API, feel free to reach out to us.

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGcxS:ref" (ADR-00271088)

Thanks,
 

Google Ads API Team