Enhanced CPC optimization configuration

[Selicean Titus]

Hello,

I am unable to find the API fields where the two optimization options for Enhanced CPC map to - Optimize for conversions / Optimize for conversion value.

Do they map in a field in the Campaign model (or related models embedded in the campaign) or do they have side effects on configurations down the line - Ad Group or Ads?

Can you please point me in the right direction?

Thank you,

Titus

[Google Ads API Forum Advisor]

Hi Titus,

Thank you for raising this concern to the Google Ads API support team.

With regard to your concern, could you please confirm if you mean for this are the conversion goals that help you organize your conversion actions so that you can more easily optimize toward your advertising objectives? If yes, then I can refer you to this document. 

Best regards,

Jinky Google Ads API Team

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[Selicean Titus]

A bit more context about the issue.

We are building a web application from which the users can create Campaigns, Ad Groups and Ads and then we push everything to Google via the Google Ads API.

When choosing Manual CPC as the bidding strategy at the campaign level and opting-in to use Enhanced CPC there are two additional options - see the screenshot attached.

The issue we're facing is that, when building the payload to create the campaign in Google Ads via the API, we do not know where the option selected via the two radio buttons maps to - to which field in the campaign model. We could not find much in the documentation regarding this.

[Google Ads API Forum Advisor]

Hi Titus,

Thank you for getting back to us. I work with Jinky and allow me to assist you here. I hope you are doing well today.
 

Thank you for providing more details to your concern. However, can you please confirm first on what my colleague asking to you allow me to reiterate her asking, "could you please confirm if you mean for this are the conversion goals that help you organize your conversion actions so that you can more easily optimize toward your advertising objectives? If yes, then I can refer you to this document." I ask this so our team further investigates your concern and provides specific recommendations on the issue.
 

Regards,

Darwin Google Ads API Team

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[Selicean Titus]

Hello,

No, that is not the right direction unfortunately.

[Google Ads API Forum Advisor]

Hi Titus,

The Google Ads API does not currently support manual_cpc campaign bidding strategy subfields that allow for conversion/conversion value optimization, though it does support enabling enhanced CPC. Please allow me to submit an internal feature request on your behalf for these subfields. Relevant updates will be posted in the release notes.

Regards,

Matt Google Ads API Team

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[Selicean Titus]

I understand. Thanks for investigating. 

I have one last question though, could you tell me if those fields have implications (enables or disables configuration) at the Ad Group or Ad level? 

Thank you!

[Google Ads API Forum Advisor]

Hi Titus,

This bidding option is a campaign level feature, so it wouldn't have any overriding effects for more granular entities.