How will the Google integration work with older version v14 without the Consent Object after March 6th, 2024?

[Anurag Sinha]

Hi Team,

Our customers utilize our Tool, which is built on v14 of the Google Ads Version. With the v14 sunset scheduled for June 5, 2024, as per the document https://developers.google.com/google-ads/api/docs/sunset-dates , we seek clarification on how the Google Ads integration(v14) will function without the consent Object post-March 6th, 2024.

Our concern is that customers using v14 will not set the Consent Object in the Customer Match job at CustomerMatchUserListMetadata.consent when targeting EU or non-EU region customers. Will the absence of the consent Object be treated as missing consent for EU users, leading to non-processing and unavailability for ad personalization? Alternatively, what will be the impact on EU and non-EU customers? We seek to understand this aspect.

Regards,

Anurag Sinha

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Kindly note that the Google Ads API v15 release introduced the Consent object for uploading consent with your data. This Consent is used across all uploads for call conversions, click conversions , Customer Match, and Store Sales. Here is where to set the Consent for each feature. Starting on March 6, 2024 if consent is missing for EEA users, then the consent value is determined as not consented. Data from unconsented EEA users won't be processed and cannot be used for ad personalization using Customer Match. I would recommend you to check this help center articles FAQs and updates to consent mode for more details.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02rzRIf:ref"

Thanks,
 

Google Ads API Team

 

[Anurag Sinha]

Hi Team,

Thank you for the quick response. 

However, our question was not fully answered. We are seeking clarification on the impact for our customers who continue to use our tool (built on v14) past March 6th, 2024. We understand that targeting customers in EU regions will be affected and cannot be targeted with ads due to the lack of a Consent Object.

However, what will happen in the case of non-EU region customers? Could you please provide more information on the potential impact?

Will the API calls fail when performing uploads with v14 of the Google Ads API post March 6th 2024?

Regards,

Anurag Sinha