Adding Placements and Placement Level Bidding - via API

[Sam]

Hello,

I've made my way through the docs regarding this specific topic and also searched for previous questions on the forum, but wanted to confirm a few things (for Display Network Only --> Mobile App Install type campaigns):

1) Placement level bidding available via the API?

2) If so, can we only set Max CPC bids via API for placements or CPA is also allowed somehow?

3) Can placements be added at the ad level or only the adgroup or campaign level via API?

I know there is a placement report type available via the API...if you can point me to any other resources regarding placement level bidding and adding placements using API that would be great. 

Thanks!

[Josh Radcliff (AdWords API Team)]

Hi,

At the Campaign level, you can only exclude placements (via NegativeCampaignCriterion). At the AdGroup level, you can target placements by creating a BiddableAdGroupCriterion with a criterion of type Placement and its biddingStrategyConfiguration configured with the desired bids OR its bidModifier set to the desired modifier. You cannot target or exclude placements at the Ad level.

You can only set CPA bids at the AdGroup level.

You may also want to check out our Bidding guide, especially the section on Content network criteria dimensions.

Cheers,

Josh, AdWords API Team