Customer Match Telephone Format

[Nicholas Edwards]

Hi,

I would like confirmation on the format of the tel number when uploading via API for customer match....

According to documentation it should follow E.164 format.

Please can you confirm if this should include the + sign at the beginning? 

For example:    07111135347  would be +447111135347 ? 

Does the same apply for uploading via the UI in a csv file? 

Thanks

[Google Ads API Forum Advisor Prod]

Hi Nicholas,

Thank you for posting your concern.

Based on the documents below, whether you are using AdWords API or Google Ads API for uploading customer match, a phone number should start with a + sign (e.g. +12125650000, +442070313000).
AdWords API - https://developers.google.com/adwords/api/docs/guides/remarketing#customer_match_with_phone_number
Google Ads API - https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_with_phone_number

As for the format of the phone number that you should use in uploading customer match via UI in a csv file, I am afraid that I wouldn't be able to provide any insights as it is outside of our scope already. With this, I would suggest reaching out to the Product team instead via this link to get answer for this question.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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[Nicholas Edwards]

Thank you for your reply - makes sense.