CPC estimates - TrafficEstimatorService

[calford]

Hi,

I used the TrafficEstimatorService example (PHP) to check some
keywords but the results are a bit confusing.


one of the results says: Estimated average CPC: 438555

the code is like this to show that result
$meanAverageCpc = ($keywordEstimate->min->averageCpc->microAmount +
$keywordEstimate->max->averageCpc->microAmount) / 2;

according to the documentation microAmount is "Amount in micros. One
million is equivalent to one unit."

so, one unit is one cent (if currency if USD)?

Thanks


part of the SOAP below
<ns2:min>
<ns2:averageCpc>
<ComparableValue.Type>Money</ComparableValue.Type>
<microAmount>350322</microAmount>
</ns2:averageCpc>
<ns2:averagePosition>2.5</ns2:averagePosition>
<ns2:clicks>0</ns2:clicks>
<ns2:totalCost>
<ComparableValue.Type>Money</ComparableValue.Type>
<microAmount>62720</microAmount>
</ns2:totalCost>
</ns2:min>
<ns2:max>
<ns2:averageCpc>
<ComparableValue.Type>Money</ComparableValue.Type>
<microAmount>527785</microAmount>
</ns2:averageCpc>
<ns2:averagePosition>1.0</ns2:averagePosition>
<ns2:clicks>0</ns2:clicks>
<ns2:totalCost>
<ComparableValue.Type>Money</ComparableValue.Type>
<microAmount>168465</microAmount>
</ns2:totalCost>
</ns2:max>

[AdWords API Advisor]

Hi Calford,

A micro is one millionth of the fundamental currency. So for US
dollars, 1,000,000 micros = $1. A micro amount of 438555 is $0.43.

Best,
- Eric Koleda, AdWords API Team

[Арман Мкртчян]

I have question about "microAmount". How can I convet it to EUR?
Thanks :)

[Eric Koleda]

Hi,

Divide a micro amount by one million to get the whole currency amount.  For an account configured with EUR as the currency this will be in euros.

Best,

- Eric Koleda, AdWords API Team

[Арман Мкртчян]

Hello Eric.

I try to get amount of money for specific AdGroup, but I cannot find solution how to do that. Maybe there is a way how to get all information with AdGroup id?
Could you help me?

Best regards

четверг, 5 апреля 2012 г., 22:00:43 UTC+3 пользователь Eric Koleda написал:

[Kevin Winter]

Hi,

  All the client libraries have an example showing how to obtain Campaign Stats using the API (if you didn't want to run reports).  Here's an example for PHP:

http://code.google.com/p/google-api-adwords-php/source/browse/trunk/examples/v201109/Reporting/GetCampaignStats.php

This is easily adapted to be an AdGroup call - adding a predicate for AdGroup's Id will restrict this to a single AdGroup.  If you find yourself requesting this for many AdGroups, running an AdGroup Performance Report will be more efficient.

- Kevin Winter

AdWords API Team