Hi Grant,
I think the option that is the simplest to use is the {network}
ValueTrack parameter:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=178489
You can use this parameter in your ad URLs and the value will be
either 'g' for Google Search, 's' for Search partners, or 'd' for the
Display network.
Best,
- Eric Koleda, AdWords API Team