How to setup Customer acquisition in Performance Max campaign dynamically

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san...@knorex.com

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Oct 6, 2022, 6:20:25 PM10/6/22
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Hi, I have 1 Performance Max campaign.

I want to setup option Customer acquisition:
- "Optimize campaign for acquiring new customers"
- I see the bid amount + audience list.

What is API documentation to get/edit such options in my campaign?

Google Ads API Forum Advisor

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Oct 7, 2022, 3:16:10 AM10/7/22
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Hi.

Thank you for reaching us out. I am Sherwin from Google Ads API support team. I hope that you are doing well today.

Are you referring to the Customer Acquisition Goal? Please let us know so that we can tell if it is possible in the API or not.

Kind regards,
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Sherwin Vincent
Google Ads API Team
 


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Sang Do

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Oct 7, 2022, 3:17:51 AM10/7/22
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Hi, It may be the same.

 

Here is screenshot in campaign.

 

 

Regards,

Sang Do

Senior Technical Manager

 

 

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Google Ads API Forum Advisor

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Oct 7, 2022, 7:41:47 AM10/7/22
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Hi Sang,

Hope you are doing fine. This is Carmela from the Google Ads API team as well. Thank you for getting back to us.

Moving forward, could you please confirm if you want to configure your new customer acquisition goal by setting up a new "Purchase" conversion action and setting the set the goal type to “Purchase”? If yes, then you may you set up a ConversionAction for the type of conversion action you want to track. For instance, an online purchase and a phone call require different conversion actions. For more information, then you may refer to this guide. In order to manage your customer goals, you may see this document.

In addition, you may check this guide for conversion goals. Let us know if this is what you were looking for from the API perspective. 

Regards,
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Carmela
Google Ads API Team
 


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Sang Do

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Oct 7, 2022, 9:30:31 PM10/7/22
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Hi,

  1. I didn’t mention about Purchase conversion action. There is no goal category in that screenshot.
  2. When I enable the check box Custom Acquisition, there is no new conversion is created in Conversion management.

I don’t understand what you explained.

Can you explain it once more time?

 

Regards,

Sang Do

Senior Technical Manager

 

 

 

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From: Google Ads API Forum Advisor <ads...@forumsupport.google>


Date: Friday, 7 October 2022 at 18:41
To: Sang Do <san...@knorex.com>
Cc: adwor...@googlegroups.com <adwor...@googlegroups.com>

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