No SearchBudgetLostImpressionShare in ad group performance report

[Arthur Gerigk]

Asking for this column results in an error of the api and also https://developers.google.com/adwords/api/docs/appendix/reports?hl=en#ad-group  doesn't contain it.

Is there any reason for this?

[Paul Matthews (AdWords API Team)]

Hi Arthur,

The report type definitions lists all the data we have available, if a column doesn't exist, it's because we don't store that data.

If you include columns that don't exist in the report, it responds with an error.

Regards,

- Paul, AdWords API Team.

[pete]

Hi Paul

As you pointed out, the API documentation does not mention "SearchBudgetLostImpressionShare" nor whereas the blog post http://googleadsdeveloper.blogspot.co.uk/2012/12/impression-share-reporting-changes.html specifically mentions all the new IS columns (including 2 columns relating to "Budget").

Requesting the columns as specified in the Blog throws...

<reportDownloadError>

<ApiError>

<type>ReportDefinitionError.INVALID_FIELD_NAME_FOR_REPORT</type>

<trigger/>

<fieldPath>ContentBudgetLostImpressionShare</fieldPath>

</ApiError>

</reportDownloadError>

<reportDownloadError>

<ApiError>

<type>ReportDefinitionError.INVALID_FIELD_NAME_FOR_REPORT</type>

<trigger/>

<fieldPath>SearchBudgetLostImpressionShare</fieldPath>

</ApiError>

</reportDownloadError>

Are these columns going to show up in the API?

pete

[Takeshi Hagikura (AdWords API Team)]

Hi pete,

ContentBudgetLostImpressionShare, SearchBudgetLostImpressionShare are not available for AdGroup Performance Report as Budgets can not be set ad AdGroup level.

Those columns are only available for Account Performance Report, and Campaign Performance Report.

Will correct the blog post.

Best,

- Takeshi, AdWords API Team

[Arthur Gerigk]

But why is BudgetLostImpressionShare available on ad group level, just not the new search / content variants ? Also , you can quantify how many impressions an ad group could have  had after the campaign ran out of money.

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[Takeshi Hagikura (AdWords API Team)]

Hi,

According to the doc in help center http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497703 

Originally that column (BudgetLostImpressionShare) is not available in adgroup level.

======== quote ========

Lost IS (budget): The percentage of time that your ads weren't shown due to insufficient budget. This data is available at the campaign level only.
=====================

It's most likely that column shouldn't have been exposed in the adgroup performance report originally.

Best,

- Takeshi, AdWords API Team