I got the idea that it could be pretty cool to adjust an Ad Groups's CPA bid based on the stat "Value/Conv-1-per-click". I have two different Goals in Google Analytics, one is worth $0.50 and the other is worth $4.00 so not every conversion is the same. The value of these goals does however flow into Adwords from Google Analytics and can be seen for a given ad group in the Adwords Interface in stats like "Total Conversion Value" and the one I previously mentioned "Value/Conv-1-per-click". If I could automatically adjust my CPA bids each day to reflect the "Conversion Value" a particular ad group is generating, it could be profitable.
I already checked out
Adwords Scripts and they simply cannot deliver this type of info. I have been exploring the Adwords API now for two days and while I am making progress, I am still not sure if I can pull out this data. Does anyone if it's possible?
Much Thanks.