RE: issue uploading conversions via api - "enhanced conversions for leads" error despite setting

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please be informed that I have removed your response from the forums as it contains the PII information.

Based on the information, it seems that you've encountered the 
CUSTOMER_NOT_ENABLED_ENHANCED_CONVERSIONS_FOR_LEADS error, which means that you've not enabled the enhanced conversions for your account.  

After double checking the account, we find that enhanced conversion for leads is not enabled for account '288-741-7164'. You can verify by running the following GAQL:

SELECT
  customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled
FROM customer

To retrieve Google Ads API entities and reporting data, you can use one of these methods like GoogleAdsService.SearchStream or GoogleAdsService.Search.

The account UI also confirms this. I've attached the screenshot of the UI for your reference. Also, you can follow the guide here to enable it for the specific account that you would like to use enhanced conversion for leads.

You can submit user_identifiers (such as email address, phone number, first name, last name, and street address) along with the normalized, hashed lead data. Note that the `gclid ` parameter is optional. For more details, refer to this usage flow guide. 

Regarding "Could you please advise on how to resolve this issue and successfully upload conversions with userIdentifiers (for general enhanced matching) without the "Enhanced Conversions for Leads" account setting being required?"

It's not possible to implement the EC for leads without enabling it, you must opt in to enhanced conversions for leads and accepting the customer data terms are prerequisites before you can implement this. You may follow this document to implement the EC for leads. If you encounter any issues while implementing, you may refer to the Troubleshoot Enhanced Conversions for Leads guide.

I was unable to locate the conversion action with the ID '7095316991'. Could you confirm if this conversion action belongs to account '288-741-7164'? If it does, share an uncropped screenshot of the Google Ads UI showing this conversion action.

If you face any issue, share the complete API logs (request and response with request-id and request header) generated at your end. 

If you are using a client library and haven't enabled the logging yet, I would request you to enable logging for the specific client library that you are using. You can refer to the guides Java, .Net, PHP, Python, Ruby or Perl to enable logging at your end. For REST interface requests, you can enable logging via the curl command by using the -i flag.

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

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[2025-04-14 09:18:20Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01pSl7N:ref" (ADR-00299686)