Google Ads account limits

[SEPTENI TECHNOLOGYアカウント管理用]

Hi team,

I got this response when I tried to add new keywords to my adgroup:

 {
            "errorCode": {
              "resourceCountLimitExceededError": "RESOURCE_LIMIT"
            },
            "message": "The request would cause a limit on the number of allowed resources of this type to be exceeded.",
            "trigger": {
              "stringValue": "ENABLED_CRITERIA_PER_AD_GROUP"
            },
            "location": {
              "fieldPathElements": [
                {
                  "fieldName": "operations",
                  "index": 1
                }
              ]
            },
            "details": {
              "resourceCountDetails": {
                "enclosingId": "108484546922",
                "limit": 20000,
                "limitType": "CRITERIA_PER_AD_GROUP",
                "existingCount": 20000,
                "enclosingResource": "ad_group"
              }
            }

          }

I also found a document from google ads about the account limits and it mentions that the limit is "20,000 ad group targeting items per ad group". My adgroup just only have 19,683 keyword.

Would you give me more information about what does "ad group targeting items" include?

Thanks.

[Google Ads API Forum Advisor]

Hi, 

Thanks for reaching out to the Google Ads API Forum. I hope you are doing well today.

With regard to your concern of having the ResourceCountLimitExceededError.ACCOUNT_LIMIT error,  it indicates that this request would exceed the number of allowed resources for the Google Ads account. The said error means that the request is attempting to create a resource that would cause the total number of those resources to exceed a specified limit. There are multiple limits on the number of resources that can exist in certain contexts. 

Based on your provided error log, CRITERIA_PER_AD_GROUP has exceeded 20k limits that's why seeing "existingCount": 20000. That being said, 20k limits in ad group target items per ad group.

In line with this, I would suggest checking the count of other limits to see if indeed exceeded the entity limit specified in Google Ads account limits documentation. You may also see System Limits documentation for more information.

I hope it helps. Have a great day.

Regards,

Marjorie Google Ads API Team

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[SEPTENI TECHNOLOGYアカウント管理用]

Thanks for your quick reply. From your information, the maximum number of ad group targeting items per ad group is 20k. Could you please provide more specific explainations about what "ad group targeting items" term is? (such as keyword, negative keyword,...)

[Google Ads API Forum Advisor]

Hi,

Thank you for the reply.

You may check this documentation as it has more detailed information on the criteria types you specify targeting at the ad group level.

On the other hand, if you are still looking for further details, then I would recommend you reach out instead to the Product team via this link, as they are better equipped to provide guidance on this matter as these limits are already product-level related.

Best regards,

Heidi Google Ads API Team

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