How can I get this data from REPORT?

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朴勇相

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Mar 5, 2020, 6:31:49 AM3/5/20
to AdWords API and Google Ads API Forum
I tried request almost all of Attribute, Segment, Metric of REPORT.
But I can't get data what I want.
How can I get this data?


ACCOUNT_PERFORMANCE_REPORT

[コンバージョン アクション] Conversion action(?)
Result of [ConversionValue / Cost]


CAMPAIGN_PERFORMANCE_REPORT

[キャンペーンのステータス] Campaign status


AD_PERFORMANCE_REPORT

[広告見出し] Advertising heading(?)
Result of [ConversionValue / Cost]


KEYWORDS_PERFORMANCE_REPORT

[検索キーワードのステータス] Search keyword status(?)
[キーワードの上限クリック単価] Keyword upper click unit price(?)


Thank you.

Google Ads API Forum Advisor Prod

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Mar 5, 2020, 3:10:54 PM3/5/20
to y.pak...@gmail.com, adwor...@googlegroups.com

Hello,

Thank you for writing to us. Please find my response to your queries below for better understanding.

  • ACCOUNT_PERFORMANCE_REPORT: You could use Conversions field available in this report to get the number of conversions for all conversion actions that you have opted into optimization and the ConversionCategoryName field for the category that describes the action the user will take to complete a conversion. To retrieve the cost per conversion, you can use the CostPerConversion field. Please refer to the report for all the available fields.

  • CAMPAIGN_PERFORMANCE_REPORT: You could use the CampaignStatus field.

  • AD_PERFORMANCE_REPORT: You could use Headline, HeadlinePart1,HeadlinePart2 field for Ads heading and CostPerConversion field for the result of conversion value per cost.

  • KEYWORDS_PERFORMANCE_REPORT: The Status field will give you the status of the searched keyword and CpcBid for the cost per click bid of the keyword.

Let us know if you have any additional concerns.

Regards,
Nikisha Patel, Google Ads API Team



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