Number clicks and impressions are inconsistency

[Rosdyana Kusuma]

Hello, I have some question related to inconsistency of numbers in google ads report.

the first one, is it possible that the number of clicks and impressions will changed after passed some days? I have situation that my last week downloaded report using google ads API seems different when I check it again with ads dashboard ( ads.google.com ), the different mostly just 1-3 numbers.

the second question, if first question is possible, is there any notifications or status (from google ads API)  I can use to know that the data is changed?

thank you,

have a good day

[Google Ads API Forum Advisor Prod]

Hi Rosdyana,

Thanks for posting your concern.

Please find my answer for each your question below.

"the first one, is it possible that the number of clicks and impressions will changed after passed some days?"

-The possible reason for the data inconsistency that you are encountering is because some performance data are not available instantly, and some metrics are only updated once a day. There are also the possibility of adjustments being applied to your account after a certain period. You may refer to this document to read more about data freshness and adjustments and what period it is best to retrieve performance data.

"if first question is possible, is there any notifications or status (from google ads API)  I can use to know that the data is changed?"

-I am afraid that a notification feature for metrics adjustments is currently not possible via the AdWords API. You can continue to follow our blog for any updates or announcements regarding this topic.

Let me know if you have further questions/clarifications.

Regards,
Ejay
Google Ads API Team

ref:_00D1U1174p._5001UHG7FI:ref

[Rosdyana Kusuma]

Hi Ejay,

Thank you for your clear explanation.

have a good day,

regards,

Ros.