Let users manage own Conversions with own keys

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Derek Ashauer

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Jan 28, 2025, 5:02:06 AM1/28/25
to Google Ads API and AdWords API Forum
I am creating software that will let users more easily create Google Ads Conversions on their own website as a WordPress plugin and also track conversions via the API. Right now, as I understand it, every API request - creating and sending conversions - requires a Developer Key. To keep that secure, I would have to create my own server which would be in the middle of their website and the Google Ads API.

I really do not want to do this! I don't want to have a server that needs to get pinged every time a form submission, purchase, or any kind of conversion event that needs to get tracked from every website using my plugin. I want to be able to have the WordPress website itself send these into the Google Ads API directly and not involve my site.

Is it feasible to ask every user to get their own Developer Key or is that process too difficult to go through?

Is there another way to do this?

Google Ads API Forum Advisor

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Jan 28, 2025, 9:19:09 AM1/28/25
to de...@ashwebstudio.com, adwor...@googlegroups.com
Hi,

Thank you for reaching out to the Google Ads API support team.

Kindly note that the developer token is like a license key and it is tied to a MCC account for approval purposes but once approved, you can use it to make calls against any Google Ads account within the organization. Whether you should sign up for a new developer token depends on several factors. Here are some common scenarios

If you still need further assistance, I would recommend that you reach out to the Google Ads API Compliance team as they are better equipped to address your concerns. 

If you have any questions about usage of the Google Ads API, please feel free to reach out to us. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGyld:ref" (ADR-00286123)

Thanks,
 
Google Logo Google Ads API Team

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