Optimizing API usage to minimize costs

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dzin dzintaras

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Jun 25, 2009, 11:23:26 AM6/25/09
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Hi everyone,

we are developing our own search campaigns management application, but
we need to get statistics and status updates from Google.

Of course most obvious and simple way is to use Google API.
But it looks a bit expencive. We made initial calculations
and it seems to be that if i want to retrieve statistics and status
updates for ~20000 keywrods than i have to pay Google 20$ per day. And
these numbers of course are not the limit so expenses can grow
dramatically over time.

Do you know some other ways of achieving this goal ? (get daily stats
and make sure objects are in sync with Google data - especially
disapproved obbjects)
Or maybe it is possible to get some kind of discount from Google in
case of using their API a lot ?

AdWords API Advisor

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Jun 25, 2009, 2:45:52 PM6/25/09
to AdWords API Forum
Hello Dzin,

The recommended approach when it comes to statistics for a large
number of keywords would be to use the ReportService. The cost of
scheduling and retrieving a report is a fixed amount, regardless of
how many keywords are included.

If you're using one of the official client libraries to access the
API, there should be at least one example program that illustrates
report scheduling included in the distribution.

Cheers,
-Jeff Posnick, AdWords API Team


On Jun 25, 11:23 am, dzin dzintaras <public.dzinta...@gmail.com>
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