Account level Upgraded URLs with tracking templates - does this data flow through to ad performance report?

[Scott Desgrosseilliers]

Hello All,

I am cautiously giddy about the ability to set a tracking template parameter at the account level and have all my ads have the correct tracking.  It sounds incredible.

My wonder is related to pulling the tracking performance data out via the API. We currently use the ad performance report, https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report, and pull the creativedestinationURL to figure out the final URL with all the various UTMs.

It seems like we can still do that, but instead retrieve the CreativeFinalUrls and CreativeTrackingUrlTemplate fields.

My question, if I set a template at the account level, will the creativefinalurl show all my tracking template querystring value/pairs for each ad?  And will the tracking template show up also??

Here is the tracking template: {lpurl}?utm_source=AdWords&utm_medium=ppc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}&device={device}&ad_position={adposition}&adid={creative}

Thanks so much for any considerations or answers.

Scott

[Anash P. Oommen (AdWords API Team)]

Hi Scott,

I don't think the ad performance report would automatically resolve the tracking template URLs and custom parameters in a hierarchical manner. I believe it shows only values at the current level (e.g. if there is a tracking parameter at ad level, it shows the value, and blank otherwise). You'd need to get these parameters using the serving rules explained on https://developers.google.com/adwords/api/docs/guides/serving-url-expansion-rules

Cheers,

Anash P. Oommen,
AdWords API Advisor.