Please also ensure us with the following scenarios ,
Scenario 1 :
when we access into google ads and select any of the below goals like sales,lead ,web traffic or brand awareness and went into selecting Search or Display ,sometimes a pop-up message saying "To start tracking conversions ,you need to put this conversion tag in the website "[Plz refer to the attached image ]
Scenario 2 :
when we access into google ads and select any of the below goals like sales,lead ,web traffic or brand awareness and went into selecting Search or Display ,the pop-up message mentioned above does not comes up for some reason ..
Please enlighten us ,as we need to decide while making guidelines to our clients whether they need to install conversion tags in their website or they does not need to ..
Looking forward to hear from you .
And sometimes its just come as this ,without the pop-up message as the below image ,
Pls enlighten us with the above scenario ..