RLSA (Remarketing List for Search Ads) and Audience performance report

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jnewm...@gmail.com

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Mar 4, 2016, 11:41:19 AM3/4/16
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I just got a reply about our RMF review that was submitted back on 12/31/15 and they have requested for R.150 (Audience Performance Report) the following 'Sending a screenshot of a completed audience report from a running campaign will suffice as verification that this feature is functioning properly'.

I've done the following in order to accomplish this:
1)Put the Remarketing Tracking Tag on the website that has an active Search campaign.
2)Verified the tracking tag has been placed properly on the site using the Chrome extension 'Tag Assistant'. (See attached file TagAssistant)
3)Adwords MCC has verified the TrackingTag. (See attached file AdwordsMCC)
4)Created a RemarketingList, added it an audience and applied it to the active Campaign's Adgroup.


I've done some research and stumbled upon this document 'https://support.google.com/adwords/answer/2472738?hl=en', which in the 'Visitors or users' section under 'List size' it states this 'Lists targeting the Google Display Network

 must have a minimum of 100 active visitors or users within the last 30 days for your ads to show; lists targeting Google search must have a minimum of 1,000 active visitors or users'. Does this mean I have to wait until the remarketing list gathers at least 1,000 visitors in order for the Audience to get served with Search Ads?


I need some clarification whether or not I've done everything that is necessary to see data populate the Audience Performance Report.

AdwordsMCC.png
TagAssistant.png

Umesh Dengale

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Mar 4, 2016, 4:29:18 PM3/4/16
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Hello,

We support AdWords API related cases. Above case is related to the AdWords product (UI) side. Please post your question in the AdWords community forum. The product experts there should be able to help out. 

Thanks,
Umesh, AdWords API Team.

jnewm...@gmail.com

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Mar 4, 2016, 5:03:34 PM3/4/16
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No, this is a Audience Report related concern. I'm being told I need to provide data from a running campaign to see the Audience Report in order to comply with RMF. When does Audience Report data exist? I see visitors coming from the Remarketing Tag in the RemarketingList, but I see no data in the reports. I've tested the API call and nothing comes back except an empty data set. Once again, when does Audience Report data exist? Do I need to wait 24-48 hours? Is the document 'https://support.google.com/adwords/answer/2472738?hl=en' correct where it states that I need 1000 active visitors in the RemarketingList in order for the campaign to serve?

Umesh Dengale

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Mar 4, 2016, 5:25:48 PM3/4/16
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Hello,

For Google search, your user list must have minimum of 1,000 active visitors or users so that targeted adGroup will show ads to visitors or users. Please provide me privately the report request and clientCustomerId for the Audience Performance Report. Just click Reply privately to author in the forum when responding.

In the AdWords API, reports and metrics will not have real time data. It will be one day old as reports and metrics calculated daily.The report statistics (such as clicks, conversions and impressions) are delayed by less than three hours and metrics like Impression share, Auction insights, Top movers etc. are calculated daily. Please check data freshness document for detail information.
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