Using Adwords API to link Ad group to remarketing list created in Google Analytics

[Cindy J]

Hi there,

I was trying to using adwords API to create new ad groups, and link existing remarketing audience list created in GA.

However, I could not figure out a way to link these two.

This is what I found in https://developers.google.com/adwords/api/docs/guides/analytics:

Note that remarketing via the AdWords API is independent from remarketing set up in Google Analytics+AdWords accounts. You cannot share remarketing lists between the two, and each method has its own reporting.

I wonder if it's possible to perform such operation?

Thanks,

Cindy

[Peter Oliquino]

Hi Cindy,

My apologies for the delayed response. Yes, the sharing of remarketing lists between AdWords API and Google Analytics are not supported. You can however, link your AdWords API and Google Analytics accounts and use their separate existing remarketing lists to create a combination of these lists that you can then use to create a campaign.

Hope this has been helpful.

Thanks and regards,

Peter

AdWords API Team

[維元張]

hi Peter,

Now I can do these below:

1. create a new campaign using Adwords api.

3. create a new remarketing lists using GA api.

3. create a new Adwords campaign with remarketing lists from GA on GA interface.

How could I create a new Adwords campaign with remarketing lists from GA BY API ?

On other words, how could I select the GA remarketing lists on Adwords api ?

[Peter Oliquino]

Hi,

As mentioned in this guide, remarketing in the AdWords API is independent of the remarketing done via the Google Analytics and AdWords accounts in the AdWords UI. This said, getting these remarketing lists is currently not supported in the AdWords API and therefore cannot be used to target by your campaigns via the Adwords API. Please follow our blog for any updates if and when this can be available.

Additionally, for any future concerns and being that this is an old thread, please create a new one for better tracking.

Best regards,

Peter

AdWords API Team