Campaign Metrics

[cv]

Hi,

Can I get this metrics using API for campaigns?

viewable_impression

non_viewable_impression

measurable_impression

measurable_cost

measurable_rate

avg_viewable_cpm

viewable_imp_distrib

non_viewable_imp_distrib

interactions

interactions_rate

engagements

engagement_rate

invalid_clicks

invalid_click_rate

invalid_interactions

invalid_interaction_rate

Thanks

[cv]

Hi,

I wanted to get All Fields which are shown in UI.

Please see attached UI screenshot for more info.

[cv]

Hi,

This are some additional fields If you can help?

Invalid Interactions

Invalid Interaction Rate

Conversion value per click (“Conv. value/click”)

All conversion value per click (All conv. value/click)

Non-viewable impr.

Non-measurable impr.

Viewable impression distribution

Non-viewable impression distribution

Non-measurable impr. distrib.

Viewable rate

[Google Ads API Forum Advisor Prod]

Hi,

Please refer here for the metrics fields available in the campaign level report.

If you wish to map UI reports to the API's reports, you may refer to this guide and also this other guide.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[cv]

Hello Peter,

I have mapped most of the fields but I cannot able to get those mentioned here.

Invalid Interactions

Invalid Interaction Rate

Conversion value per click (“Conv. value/click”)

All conversion value per click (All conv. value/click)

Non-viewable impr.

Non-measurable impr.

Viewable impression distribution

Non-viewable impression distribution

Non-measurable impr. distrib.

Viewable rate

Conv. value/click (current model)

Unique users

Average impression frequency per user

Is it possible to guide me how I can get those?

Thanks,

[cv]

Hello Peter,

Also 

Average Target CPA and Average Target ROAS also not able to map.

[cv]

Hello Peter,

Any help here?

Thanks,

[Google Ads API Forum Advisor Prod]

Hello,

Most of these fields are not available in the API yet. However, you can get the target cpa and target ROAS.

Regards,
Anthony
Google Ads API Team

Anthony Google Ads API Team

 

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[cv]

Hello Peter,

There is Total 2 fields each for Target CPA and Target ROAS.

Each 2 fields are same?

For example:

In performance there is

Avg. Target CPA and Avg. Target ROAS

In Attributes

Target CPA and Target ROAS.

Does both have same values?

Can I map like this

Target CPA - campaign.maximize_conversions.target_cpa

Target ROAS - campaign.target_roas.target_roas

Avg. Target CPA - campaign.target_cpa.target_cpa_micros

Avg. Target ROAS - Not able to find any match?

Also I assume that this fields are still not available through API

Invalid Interactions

Invalid Interaction Rate

Conversion value per click (“Conv. value/click”)

All conversion value per click (All conv. value/click)

Non-viewable impr.

Non-measurable impr.

Viewable impression distribution

Non-viewable impression distribution

Non-measurable impr. distrib.

Viewable rate

Conv. value/click (current model)

Unique users

Average impression frequency per user

Thanks,

[Google Ads API Forum Advisor Prod]

Hello,

The mappings you mentioned are correct. Unfortunately, there is no equivalent field to Avg. Target ROAS nor the other fields you referenced as I mentioned previously.

Please see our blog for any updates.

[cv]

Hello Anthony,

I am little confused.

On UI I can see Target CPA and Avg. Target CPA both same values But API is returing only value for Avg. Target CPA

My values 

Target CPA - campaign.maximize_conversions.target_cpa - Nothing Return by API

Target ROAS - campaign.target_roas.target_roas - Nothing Return in Both UI and API

Avg. Target CPA - campaign.target_cpa.target_cpa_micros - Value Match with UI both UI and API has value - $500

Can you please guide Why this is returned  nothing?

campaign.maximize_conversions.target_cpa

I am calling it for PHP Ads API

$googleAdsRow->getCampaign()->getMaximizeConversions()->getTargetCpa();

Thanks,

[Google Ads API Forum Advisor Prod]

Hello,

Can you please share you report query, its results and your CID through reply privately to author so I can take a closer look?

Thanks,

[cv]

Hi,

I have shared the details privately.

[Google Ads API Forum Advisor Prod]

Hi,

Thank you for sharing the details that our team requested.

Moving forward, could you confirm if you indeed setup Maximize Conversions on any of your campaigns as a bidding strategy? The value you are retrieving in the report would not be available if you did not setup your campaigns to adapt this strategy.

Upon checking your 752-XXX-XXXX account in the Campaign UI view, I could see that only 2 campaigns were enabled and generated statistics for the period you specified in your report query. The said campaigns currently both have bidding strategy types set as Target CPA.

If you were able to complete setup for Maximize Conversions, could you provide the campaign IDs that are using this strategy so our team can check if those campaigns are indeed not returning its related values?

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[cv]

Hello Peter,

Thanks for clarification. No I have not set up the  Maximize Conversions on any of the campaigns as a bidding strategy.

My question was: I need to fetch details for Metrics same as shown in the UI.

For metrics 

Target CPA

Target ROAS 

Avg. Target CPA

Avg. Target ROAS

To get details for metrics I mapped the API metrics like this

Target CPA - campaign.maximize_conversions.target_cpa

Target ROAS - campaign.target_roas.target_roas

Avg. Target CPA - campaign.target_cpa.target_cpa_micros

Avg. Target ROAS - Not able to find any match?

So, Is this correct mapping. Please note I need to fetch details irrespective of bidding strategy set.

Should this depends on bidding strategy then why UI is showing details against this metrics?

I need to get details exactly as shown in UI.

And if mapping is incorrect please guide how I can map those fields as UI.

I have gone through all the docs you provided but I could not map the fields correctly as it's API fields are not same as UI.

Thanks,

[Google Ads API Forum Advisor Prod]

Hi,

Before proceeding further and verifying the UI fields that you mentioned, could you provide the complete Google Ads UI screenshot of the UI report you are referring to?

You may send the requested screenshot using the Reply privately to author option.

[Vijaysinh Parmar]

Hello,

I was trying to download video metrics using ads api.

I am looking for reach metrics for Unique Users from API, please find attached a screenshot from adwords.

I don't find video metrics, is there any other view I need to check for UNIQUE USERS metrics? 

Could you please help?

[Google Ads API Forum Advisor]

Hello,ure req

This metric is not available in the Ads API, at the moment. However, please allow us to make a feature request on your behalf. New features will be announced in the release notes.

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

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