Geo-targeting postcodes, cities etc...

[Nathan O'Connor]

I have a question around geo-targeting. I want to target E and N postcodes only and not the whole of London. if I'm targeting E1 postcode and a user is in E1 will Google see this as E1 or as London? Google Ads ValueTrack {loc_physical_ms} shows the ID given to the users location. The London ID has always had more traffic than the postcode ids in my reports. This got me thinking, does Google Ads see everyone in E1 postcode or does E1 or London and as I'm not targeting London be missing out on traffic? Instead, should I be targeting London and ad postcodes as negatives in the areas I don't cover?

[Google Ads API Forum Advisor Prod]

Hi Nathan,

Since this issue is a behavioral issue of Google Ads and is not API specific, please reach out to the product team as they are better suited to handle these issues.

Cheers,
Anthony

Anthony Google Ads API Team

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