Regarding Ad groups in search campaigns

[Dushyant]

https://developers.google.com/google-ads/api/docs/campaigns/create-ad-groups#add_ad_groups

consider this link. this is a php code for creating an ad group and linkking it to a campaign using its resource name. my question is, this ad group does'nt contain any ads or keywords although they are an important component of ad group.
Also an ad group with name, status, type, campiagn resource and cpa_micros/cpcBidMicros/target_ROAS , what does it depicts without any ads and keywords with similar targeting goals ?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Creating an ad group in Google Ads without ads or keywords means you're essentially laying the groundwork for future campaigns. You may add the ads and keywords in later steps. Also, creating an ad group even without active ads or keywords signifies the following:

• Ad Group Name: Identifies an ad group which will help in managing and referencing the group easily in the future.
• Status: Indicates whether the ad group is active, paused, or removed. An active status means it's ready to serve ads once they're added.
• Type: Specifies the ad group type (e.g., search, display). 
• Campaign Resource: Links the ad group to a specific campaign.
• Bidding Options: These settings are crucial for determining how the ads within this group will be optimized and what your spending limits are. 

While the ad group won’t serve ads or generate traffic without keywords or ads, having it configured with these elements allows you to quickly activate and manage the future campaigns effectively.

I hope this clarifies.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGaxB:ref" (ADR-00269803)

Thanks,
 

Google Ads API Team

[D. H.]

This guide walks through creating a responsive search ad, including the campaign, budget, ad group, and keywords: https://developers.google.com/google-ads/api/docs/ads/create-ads (unfortunately it's only available for C#, Python, and Perl).

Hope this helps a bit,

D.H.