Costs associated with Google Ads API

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Zachary Langford

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Jul 19, 2021, 9:24:34 AM7/19/21

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Hi Google Ads API Team,

I am about to start using the Google Ads API connector in my organisation and I wanted to check for costs before I do anything. I have a few questions: Does anyone have a summary on any costs? Is there a limit on the calls you can make to the API? Is a Developer Token all you need to use the API?

Thank you,

Zachary

Google Ads API Forum Advisor

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Jul 21, 2021, 2:52:54 AM7/21/21

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Hi Zachary,

Thank you for your questions.

Regarding costs, there is currently no cost required to use the Google Ads API. You can check out our quickstart guide for more information on the requirements (setup) to use the said API, such as acquiring a developer token.

As for limits or "costs" (system usage) that you need to keep in mind, you may check out the below relevant documentation :

I hope this helps and if you have additional clarifications, please write back and we'll be happy to assist you.

Best regards,

Peter Laurence Napa Oliquino
Google Ads API Team