Dynamic remarketing for rentals

[Tom Vledder]

Hi guys,

I would like to know, how I set up a dynamic remarketing campaign for rentals.

I currently created a feed and a display campagne. This is active and works fine.

However the prices of the rentals can change every day.

So the data of the rentals should be updated daily, so customers see the correct price in the display banners.

Let's say a rental cost $100 for a weekend in the 1st weekend of january.

The price of the same rental is $200 for a weekend in the 1st weekend of march.

When the the remarketing banner is shown to visitors of the website in march, they should see a price starting from $200 instead of $100, because that is the current lowest price for the rental.

How do I set this up?

I'm looking forward to hearing from you guys.

Regards,

Tom

[Nadine Sundquist (AdWords API Team)]

Hi Tom,

If you would like to keep the same ad, but you would like the price to change over time, check out a feature called Ad Customizers. Ad Customizers allow you to put a placeholder in the ad for price. You can then dynamically change the price without having the ad reviewed again.

Cheers,

Nadine, AdWords API Team

[Lothaire Ruellan]

For dynamic remarketing, you would have to upload a new feed with new prices for your rental properties. This can be done manually in the UI or via the API. There are two feed update modes to choose from: incremental update (only modified items are updated) or snapshot mode which completely overwrites your previous feed's content.

On Wednesday, April 29, 2015 at 10:55:55 AM UTC-4, Tom Vledder wrote: