TargetingIdeaService keyword variations vs. related searches

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penaz

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Jul 5, 2010, 4:42:54 PM7/5/10
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In the old KeywordExternal public tool, there used to be prox 150
keyword variations given ... and then another group of Related
Searches at the bottom.

Q1: Via the Adwords API, TargetingIdeaService, can we query for
KeywordVariations ... AND also ... Related Searches in order to get
more lateral/broader suggestions?

In other words, get both a vertical list of keyword search terms AND
get a broader list of Related Searches (like the Wonder Wheel or the
10 suggestions at the bottom of Google search results)?
~~~~

Q2: Can we query for typos?

thanks,pen

AdWords API Advisor

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Jul 7, 2010, 2:07:30 PM7/7/10
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Hi Pen,

Unlike the v13 KeywordToolService, the TargetingIdeaServices doesn't
separate out keywords that contain your search term (previously called
"related") and ones that don't (previously called "more to consider"),
and these are all returned by default. In the v201003 version of the
API you can use the IdeaTextMatchesSearchParameter to separate these
out, by specifying that the original keyword must be included or
excluded from the results.

http://code.google.com/apis/adwords/v2009/docs/reference/TargetingIdeaService.IdeaTextMatchesSearchParameter.html

Best,
- Eric Koleda, AdWords API Team
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