Request for Guidance on Standard Access for Google Ads API – Application Pending Since February

[Vispan Tech]

Dear Google Ads API Support Team and Community,

I hope this message finds you well.

I am reaching out to seek clarification and support regarding my Google Ads API developer token application for Standard Access, which has been in review since February 2025.

Context:

• I am currently managing active ad campaigns via a Google Ads Manager Account (MCC).

• I have already been granted Basic Access and have made successful API calls as per the guidelines.

• I have submitted all required details in the application, including our business use case, API usage plans, data privacy policy, and authentication setup.

• Despite multiple follow-ups through the standard Google Ads support channel, I have not received any actionable feedback on the status or reasons for the delay.

What I'm Requesting:

• Clarification on why the Standard Access request has not been approved.

• Suggestions on how I can improve or revise my application to meet the eligibility criteria.

• If possible, guidance on how I may escalate or connect with the appropriate team to move this forward.

Our intention is to build a scalable solution for managing and optimizing multiple client accounts, reporting, and campaign automation—aligned with Google Ads API best practices.

Any help, direction, or shared experience from the community or API support team would be greatly appreciated.

Thank you in advance for your time and support.

Best regards,
Prashant Tankariya
pras...@vispansolutions.com

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

After reviewing your concern, I understand that you have submitted an application for the standard access of Google Ads API developer token and have not received any update.

Since the access requests are handled by the Google Ads API Compliance team, we are transferring the case to the Ads API Compliance team. Can you kindly provide the following information for the compliance team to further assist you with your concern:

• Google Ads Manager Account (MCC) ID 
• Case ID generated from the compliance team in the format 0-0###########0 (if there is any generated)

@Compliance team, please confirm if you are able to assist in the below access request.

Summary: The user has applied for the API access with the below details.

• Google Ads Manager Account (MCC) ID: requested 
• Cases ID: requested

Do reach out to the Google Ads API support team for any queries related to the API.

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

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[2025-06-03 16:13:53Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01re5FT:ref" (ADR-00309729)