a few questions about batch size and API unit/cost

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xero

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Jul 12, 2010, 3:30:07 AM7/12/10
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Hi,

I have a few questions concerning Adwords API. Can anyone help?

1. About TargetingIdeaService input:
How many keywords in RelatedToKeywordSearchParameter are allowed in 1
call?
I've found some article on Internet saying:
if RequestType==IDEAS, the total number of keywords in 1 call is 100.
if RequestType==STATS, the total number of keywords in 1 call is 2500.
Is it correct?

2. About TargetingIdeaService output:
I've tested in Sandbox, and found out that when requesting for keyword
suggestions, I can retrieve data about those keyword suggestions at
the same time, such as TARGETED_MONTHLY_SEARCHES & COMPETITION. Is it
right?

3. About TargetingIdeaService output:
The meaning of attribute IDEA_TYPE(will return by default) is unclear
to me. While I'm making requests, the IdeaType is either KEYWORD or
PLACEMENT. Since I already know the IdeaType while I'm requesting, it
seems to me that the returned attribute IDEA_TYPE is not necessary. Is
that so?

4. About EstimateKeywordList() input:
Is this still available? And how many keywords are allowed in 1 call?

5. About TargetingIdeaService API units/cost.
On rate sheet, I found the API units consumed by TargetingIdeaService
is 0.1 per TargetingIdea and 5 per call. Does that mean the operation
cost is only related to number of returned results (if we don't take
per call cost into consideration)?

What I really want to know is:
If for same seed keyword and same number of return results (say,
identical paging object), I send the following 2 calls:
a) return attributes KEYWORD only.
b) return attributes KEYWORD, KEYWORD_CATEGORY, COMPETITION,
TARGETED_MONTHLY_SEARCHES.
are the costs for above 2 calls the same?

Thanks.

AdWords API Advisor

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Jul 13, 2010, 10:26:07 PM7/13/10
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Hi,

To address your questions:
can
1) Yes, I believe that is correct.

2) Yes, you can request the stats of the keyword ideas in the same
request.

3) Given the current implementation of the service this attribute may
not be too useful.

4) This function is not available on the TargetingIdeaService.

5) Yes, the unit cost scales based on the number of results.

6) The unit cost is independent of the number of attributes requested.

Best,
- Eric Koleda, AdWords API Team

xero

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Jul 14, 2010, 12:12:17 AM7/14/10
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Hi Eric,

Thanks for the input! Helps a lot.

There's one question about 4) though.

I'm supposed to retrieve (lowerAvgPosition, lowerClicksPerDay,
lowerCpc, upperAvgPosition, upperClicksPerDay, upperCpc) for a
"keyword list".

It seems that there's no service in v200909 could cover that. I'll
have to resort back to estimateKeywordList() call in
TrafficEstimatorService in v13.

The reference guide on web says TrafficEstimatorService in v13 is
still available. So what I want to know is: the list size limit of
this "keyword list" when passing to estimateKeywordList().

Thanks.

On Jul 14, 10:26 am, AdWords API Advisor

AdWords API Advisor

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Jul 15, 2010, 12:38:30 PM7/15/10
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Hi,

Yes, traffic estimation is currently only available in the v13 version
of the API. I believe the estimateKeywordList() allows for up to 1000
keywords per request.

Best,
- Eric

xero

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Jul 15, 2010, 9:51:40 PM7/15/10
to AdWords API Forum
Hi Eric,
Thank you very much! That would be all for now.

On Jul 16, 12:38 am, AdWords API Advisor
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