Concerns About Excessive Use of Google Ads API for Ad Group Creation

[Hashir Khan]

Hello,

I'm currently developing a service that automates Google Ads management based on specific labels and rules. One of our requirements involves frequent creation of new ad groups through the Google Ads API.

I have a few concerns regarding this practice:

1. Could excessive use of the API for ad group creation lead to violations of Google's policies?
2. Is there a risk that my account might get flagged or suspended due to the high volume of ad group creations?
3. Are there specific usage limits or best practices I should be aware of to avoid any potential issues?

I want to ensure that my use of the API remains compliant with Google's guidelines and avoids any disruptions to my account.

Thank you for your assistance.

Best regards,

Hashir

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please find the response to your queries respectively.

Could excessive use of the API for ad group creation lead to violations of Google's policies?

I would recommend that you refer this help center article for Google Ads account limits. 

Is there a risk that my account might get flagged or suspended due to the high volume of ad group creations?

No, your account will not get flagged or suspended for high volume of ad group creations. 

Are there specific usage limits or best practices I should be aware of to avoid any potential issues?

I would also recommend that you follow the Daily API operation limits and Mutate requests limits.

Hope this helps. Hope this helps. If you have any more queries, please feel free to get back to us.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vE0j0:ref" (ADR-00258970)

Thanks,
 

Google Ads API Team

Register for the upcoming workshop: Performance Max and the Google Ads API!