Is it possible to change the value of tracking parameters using the Adwords API?

[Werner Emde]

Hi,

we are evaluating the Upgraded URL functions. We understood that one major advantage of using tracking templates is, that it is possible to change track values easily (i.e., there is no need to wait for an approval of the (unchanged) ad.)

Our question:

Suppose, we have a custom track parameter, e.g {_mytrack}, with no initial value in the beginning (inherited from the campaign, the ad belongs to).

We would like to use the Adwords API to set the value of the track parameter to 4711.

We assume that this is possible without the need to delete the existing ad and to insert a new one. Correct?

Best regards,

Werner

[Thanet Knack Praneenararat (AdWords API Team)]

Hi,

Provided that your ads have final URLs, tracking templates and custom parameters ready, the answer to your question is yes.

You don't need to delete existing ads and create new ads in order to change your custom parameter, e.g., _mytrack.

As for your information, you may find this page and this guide useful for what you would like to do.

Cheers,

Thanet, AdWords API Team