Parallel tracking doesn't work with tracking tamplate.

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fp.mm...@gmail.com

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Jan 21, 2019, 4:44:34 AM1/21/19
to AdWords API and Google Ads API Forum
We set click tracking template for our clients through API but when google search users clicks on our client's ads they are sent not on advertising site but on our tracking url.
We thought parallel tracking should work another way: users clicks on ad and then going to final url. In parallel google sends a separate request to our tracking server. Doesn't it?


What's going on now. Example:
Client has tracking template in AdWords account settings =>  https://www.trackingtemplate.foo/?url={lpurl}
Client final URL in ad is  =>  https://demo-shop.com
When someone clicks on client's ad, he is redirected to =>  https://www.trackingtemplate.foo/?url={lpurl}
https://demo-shop.com is unreachable (we do not use redirect on the server).



What we thought parallel tracking works like:
Client has tracking template in AdWords account settings =>  https://www.trackingtemplate.foo/?url={lpurl}
Client final URL in ad is  =>  https://demo-shop.com
When someone clicks on client's ad, he is redirected to =>  https://demo-shop.com
In parallel google sends a separate request to our tracking server =>  https://www.trackingtemplate.foo/?url={lpurl}
We don't use redirect on this request on the server.

So, where is our mistake? How to make parallel tracking work? 

googleadsapi...@google.com

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Jan 21, 2019, 5:33:13 AM1/21/19
to AdWords API and Google Ads API Forum
Hi,

You are correct about how parallel tracking works. However, take note that currently, parallel tracking is only supported by search and shopping campaigns for Chrome browser in Android. Support for more campaign types and platforms will be added in the upcoming weeks/months. If the click occurs on an ad which does not satisfy the above conditions, the system will fall back to the old mechanism of tracking (sequential tracking).

To further investigate. could you provide at least 2 or 3 sample adGroupIds and adIds that you think has parallel tracking implementation in your account? You may provide them using the reply privately to author option.

Regards,
Dannison
AdWords API Team


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fp.mm...@gmail.com

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Jan 21, 2019, 8:42:19 AM1/21/19
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But this doc says that Starting October 30, 2018, parallel tracking will be required for all Google Ads accounts.
Or it means "required for all accounts but will be available only for search camp in android"?

понедельник, 21 января 2019 г., 11:44:34 UTC+2 пользователь fp.mm...@gmail.com написал:

googleadsapi...@google.com

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Jan 21, 2019, 10:31:10 PM1/21/19
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Hi,

You are correct, parallel tracking will be required for all accounts but will only be implemented in Search and Shopping campaigns as of the moment. Support for more campaign types and platforms will be added in the upcoming months.

Regards,
Dannison
AdWords API Team


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Also find us on our blog and discussion group:
    http://googleadsdeveloper.blogspot.com/search/label/adwords_api
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Was your question answered? Please rate your experience with us by taking a short survey.
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Google Ads API Forum Advisor

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Dec 5, 2022, 1:20:46 AM12/5/22
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Hi Manuel,

Thank you for reaching out to us.

Could you confirm if this feature is already supported in the Google Ads UI? If yes, can you provide us with the whole UI screenshot of this without cropping so that our team can further provide appropriate recommendations?

You may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,
Google Logo
Heidi
Google Ads API Team
 


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