Do two clicks from two different ads lead to double conversion value?

[karl appel]

I have a client has advertisements on "vacuums" and "security supplies". There are two different campaigns for both.

My questions is if one person clicks on an ad for both of these products, two in total, and this leads to a conversion of $20, does Google Adwords count the conversion value twice. Meaning do both keywords get $20 worth of credit, and then the total conversion value between the two is $40, or does it credit one only for a total of $20. If the latter, which one gets the credit, the first click or the second click?

[Vishal Vinayak (Adwords API Team)]

Hi,

My team supports AdWords API related technical queries on this forum. For questions related to AdWords product in general, please post your query on the AdWords Community Forum.

Regards,

Vishal, AdWords API Team

[Dorian Kind]

Hi Karl,

long story short: You won't get a doubled conversion value. As for to which click the conversion is attributed, that depends on the attribution model you have set for any given conversion (see https://support.google.com/adwords/answer/6259715). By default, I believe it's Last Click, meaning that all conversions are attributed to the last ad click that happened before the actual conversion.

Cheers,
Dorian