Question about geographic_view.location_type

[Josh Allen]

Hello,

I am trying to more deeply understand the geographic_view.location_type field.  I think I understand from this documentation the difference between AREA_OF_INTEREST and LOCATION_OF_PRESENCE, but I am wondering whether metrics like clicks are strictly categorized with exactly one location type or the other.

Perhaps an illustration is the best way to ask this question:  Suppose I perform a Google search "pizza in Brooklyn", and my physical location is also Brooklyn, and then I click on a Google Ad.  Later, let's say I query for some metrics with a GAQL query like this:

SELECT geographic_view.location_type, segments.geo_target_city, metrics.clicks

FROM geographic_view

WHERE segments.date = (some date);

Should I expect that click to be associated with the row that has the location type LOCATION_OF_PRESENCE, or the one that has the location type of AREA_OF_INTEREST, or both?  Is there documentation that provides more details about this?

Thanks in advance,

- Josh

[Google Ads API Forum Advisor]

Hello Josh,

Thank you for reaching out to us.

Please note that this forum channel can only provide assistance to issues/concerns related to the AdWords API / Google Ads API.

I totally agree with your understanding regarding the difference between the AREA_OF_INTEREST and LOCATION_OF_PRESENCE. However, on your illustration and the question "if that click to be associated with the row that has the location type LOCATION_OF_PRESENCE, or the one that has the location type of AREA_OF_INTEREST, or both?", the geographic_view.location_type description states that it is the "Type of the geo targeting of the campaign". That said, this is a direct information pertaining to the campaign and not to the click.

In addition, we highly suggest that you reach out to the Product Team via this link instead. The product specialists there should be able to provide a more detailed explanation on the behavior as to how clicks are associated with its location type.

Regards,

Mark Kevin Albios Google Ads API Team

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[Josh Allen]

Thanks for your reply.  I reached out to the product team at the link you provided; I'll see what they say.