AdNetworkType1 and AdNetworkType2 filter zero-impressions in AD_PERFORMANCE_REPORT but documentation does not contain this information

[Arthur Gerigk]

Since an ad does not have the property "network" this totally makes sense but I guess you should add this information to https://developers.google.com/adwords/api/docs/appendix/reports?hl=en#ad  since "prevents zero-impressions" has been added in other cases.

[Paul Matthews (AdWords API Team)]

Hi Arthur,

Thanks for this, you raise a valid point. We do officially state that including a Segment behavior field removes zero impression rows, but I agree we could make it clearer.

Thank you for bringing this to our attention.

Regards,

- Paul, AdWords API Team.

[Kurt Wheeler]

Hi Paul,

I'm not sure if the documentation has changed since your comment a few years ago but that documentation does not "state that including a Segment behavior field removes zero impression rows". Searching through that document for "segment" shows that the only time it is mentioned in the document is in the intro: "We'll also look in depth at what segments, metrics and attributes are in relation to impressions." The guide does not discuss segments or attributes further though.

This post answered my question though so at least the information is available, if not in the most intuitive place.

[Shwetha Vastrad (AdWords API Team)]

Hi Kurt,

The Zero-impression behavior of each field is listed in the report documentation. If a field does not support Zero-Impressions, this value is false and will raise an error if it is included in the report definition and the includeZeroImpressions header is set to true. If a field does support zero impressions, then the inclusion of zero impressions depends on the value of the includeZeroImpressions header. I'll file a request to have the docs updated so this behavior is more clear. 

Regards,

Shwetha, AdWords API Team.

[Shwetha Vastrad (AdWords API Team)]

Hi Kurt,

The AdWords API documentation has been updated to provide a clearer picture of the behavior of zero impressions in AdWords API Reports. Please take a look and get back to us if you have any questions.