Retrieving performance labels for display ads via Ads API and BigQuery data transfer

[Mamoru Miura]

Dear supporting team,

I would like to retrieve the performance for each asset (including texts and images) of responsive display ads. For responsive search ads I can do so with the report that is created by Google Ads transfers for BigQuery. I can see performance labels like "GOOD" and "LOW" for each text (headlines and descriptions).

https://cloud.google.com/bigquery/docs/google-ads-transfer

I saw a conversation below, which says that there is no support for retrieving performance labels for responsive display ads.

https://groups.google.com/u/1/g/adwords-api/c/8UZnUsFxiJU/m/KiHDHIQ_AAAJ

My questions are:

- Currently, Google Ads API has no feature to retrieve performance labels for responsive display ads. And Google Ads transfers cannot do so, because it utilizes Ads API. Is this right? 

- Is there any performance metrics to evaluate each asset? For example, can I retrieve impressions/clicks/conversions for each asset?

Thanks in advance,

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

By reviewing your query, I understand that your concern is regarding responsive display ads.

Please find the answer for the below questions.

1. Currently, Google Ads API has no feature to retrieve performance labels for responsive display ads. And Google Ads transfers cannot do so, because it utilizes Ads API. Is this right? 

In order to assist you further, please provide us the uncropped UI screenshot of the performance labels for responsive display ads that you want to retrieve via the Google Ads API. You can send the details via Reply privately to the author option, or direct private reply to this email.

2.Is there any performance metrics to evaluate each asset? For example, can I retrieve impressions/clicks/conversions for each asset?

You can use this assest_group resource to retrieve impressions/clicks/conversions for asset.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02qCQjc:ref"

Thanks,
 

Google Ads API Team