How to pull Leads metrics

[Estanislao Garcia Goya]

Hi, i am struggling to understand how could i get the number of lead form submissions at the ad level. Or if there is any other way to retrieving such information. I am querying the ad_group_ad source but cannot find the leads metric.

Thanks

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

By reviewing your concern, I understand that you want to get the number of lead form submissions at the ad level. I would recommend you to try the below query.

Query : "SELECT campaign.id, metrics.conversions, segments.conversion_action_category FROM ad_group_ad WHERE segments.date DURING LAST_30_DAYS AND campaign.status = 'ENABLED' AND segments.conversion_action_category = 'SUBMIT_LEAD_FORM'"

Kindly refer to this link for all the available Fields/Segments/Metrics you can query with the ad_group_ad resource. Please refer to the Google Ads Query Builder and Query Validator tools for building and validating your queries.

Hope this helps. If this is not your query, please feel free to get back to us with the UI screenshot of the data you want to retrieve using Google Ads API.
 

This message is in relation to case "ref:_00D1U1174p._5004Q2p1S3P:ref"

Thanks,
 

Google Ads API Team