manager accounts linking to sub accounts in google ads

[Dushyant]

I wanted to know what exactly a manger account (MCC) can do after we link a sub account to it. will the manager account be able to manage (launching ad campaings, updating campaigns, setting campaign budgets, setting bids) the linked child child account on its behalf ? 

is it mandatory that the child account should specifically belong to manager account in any heirarchy ? 

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Yes, you can create campaigns for accounts that you manage, as well as for accounts client by your sub-managers. From the same page, you can also quickly change a campaign’s budget, status, and name or jump directly to the campaign to make other changes. For more details, you may refer to this article. 

Additionally, it is not always mandatory that a child account must specifically belong to a manager account in a hierarchy.

I hope this information is helpful. Let us know if you have any further questions. 

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               
[2025-02-24 09:28:35Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH3TA:ref" (ADR-00289456