Offline conversions without a Google click Id(GCLID

834 views
Skip to first unread message

al...@d2cmedia.ca

unread,
Jun 18, 2018, 4:19:40 PM6/18/18
to AdWords API and Google Ads API Forum
Hello, 

I am building an app for Adwords API that will add offline conversions that comes from third-parties. There is no way we can track the GCLID and that is why we don't want to enable it on our Ads (Auto-tagging). So, for example, we receive the values for Sales and Walk-ins, is it possible to add these conversions to our Adwords clients which we can manage (mcc). I searched the documentation and examples, and everywhere I look I find: create an offline tracker and then create an OfflineConversionFeed, which needs the GCLID in order to upload conversions. There was an idea to use OfflineDataUpload  (which requires whitelisting of the service?) which can upload the offline transaction but how about the walk-ins, can we add sales with transationAmount=0? and count them as walk-ins. 

Thank you,
Alec

Luis Xander Talag (AdWords API Team)

unread,
Jun 19, 2018, 2:09:24 AM6/19/18
to AdWords API and Google Ads API Forum
Hi Alec,

If you are referring to store sales conversion, yes, that is possible through the AdWords API as you can see on this guide. For the set up process, yes, whitelisting is required based on the instruction here. For walk-ins, my apologies as currently, this feature is not available through the AdWords API. Let me know if you have further clarifications.

Thanks and regards,
Luis
AdWords API Team
Reply all
Reply to author
Forward
0 new messages