Search terms view and keyword view cost not matching

[Siebert Looije]

Hi,

I want to add the search term information however I found that the cost from the search term view is not matching the cost of the keyword view. Below I have an example of an query to compare:

search term view:

SELECT
      search_term_view.resource_name,
      search_term_view.search_term,
      segments.date,
      search_term_view.status,
      ad_group.id,
      ad_group.type,
      ad_group.resource_name,
      campaign.id,
      campaign.resource_name,
      segments.ad_network_type,
      segments.search_term_match_type,
      segments.keyword.ad_group_criterion,
      segments.keyword.info.match_type,
      segments.keyword.info.text,
      metrics.absolute_top_impression_percentage,
      metrics.clicks,
      metrics.cost_micros,
      metrics.impressions,
      metrics.top_impression_percentage,
      metrics.video_views,
      metrics.video_quartile_p100_rate,
      metrics.video_quartile_p25_rate,
      metrics.video_quartile_p50_rate,
      metrics.video_quartile_p75_rate,
      metrics.view_through_conversions
    FROM
      search_term_view
    WHERE
      segments.date BETWEEN '2025-01-01' AND '2025-01-01'
      AND campaign.id = '20534001755' AND segments.keyword.info.text = 'dagcrème gevoelige huid zonder parfum'
    ORDER BY
      campaign.id

Keyword view:

SELECT
      keyword_view.resource_name,
      segments.date,
      accessible_bidding_strategy.id,
      accessible_bidding_strategy.type,
      ad_group.id, ad_group.type,
      ad_group_criterion.keyword.text,
      ad_group_criterion.keyword.match_type,
      bidding_strategy.id, bidding_strategy.name,
      campaign.id,
      segments.ad_network_type,
      metrics.absolute_top_impression_percentage,
      metrics.active_view_impressions,
      metrics.clicks,
      metrics.cost_micros,
      metrics.impressions,
      metrics.search_absolute_top_impression_share,
      metrics.search_budget_lost_absolute_top_impression_share,
      metrics.search_budget_lost_top_impression_share,
      metrics.search_click_share,
      metrics.search_exact_match_impression_share,
      metrics.search_impression_share,
      metrics.search_rank_lost_absolute_top_impression_share,
      metrics.search_rank_lost_impression_share,
      metrics.search_rank_lost_top_impression_share,
      metrics.search_top_impression_share,
      metrics.top_impression_percentage,
      metrics.view_through_conversions,
      accessible_bidding_strategy.resource_name
    FROM
      keyword_view
    WHERE
      segments.date BETWEEN '2025-01-01' AND '2025-01-01'
      AND campaign.id = '20534001755' AND ad_group_criterion.keyword.text = 'dagcrème gevoelige huid zonder parfum'
    ORDER BY
      campaign.id

The keyword gives 800000 and the search term views gives 0.
Ad account id: 3896979811.
Please let me know if you need more info!

Kind regards,

SIebert Looije

[Google Ads API Forum Advisor]

Hi Siebert.

Thank you for reaching out to the Google Ads API support team.

Kindly note that the search terms report provides insight into the searches that trigger your ads and how those searches are performing. Use the search terms report to know how your ads performed when triggered by actual searches within the Search Network. The "Keyword" column in the search terms report tells you which one of your keywords matched someone’s search term and triggered your ad. You can use the data in the "Keyword" column to improve your keyword list. The search_term_view provides metrics aggregated by search term at the ad group level. The difference between a search term and a keyword is that a search term is a word or set of words that a person enters when searching on Google or one of our Search Network sites.

Whereas a keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience. This keyword_view resource provides data based on your targeted keywords (the keywords you bid on) and how they performed. It shows you metrics associated with the keywords you've set up in your ad groups.

So, the total 'costMicros' will be different in both the reports as they will have the different data and as how Google Ads reports data. I would recommend you to check this Help Center article About the search terms report for more information.
 

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               
[2025-06-16 12:38:41Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01rfLPn:ref" (ADR-00314490)