Asset Level Details | Headlines & Descriptions

[Michael Mares]

Hi, does anyone know how to fetch the individual text asset performance from the API? With the recent introduction of performance metrics on individual ad level (clicks, conversions, engagement rate etc.), user can see this information in the UI. However, the `campaign_asset` endpoint does not return this information for text assets.

I am looking to get this information through the API. 

Which end point and what approach does one need to take in order to retrieve this information?

Thank you!

[Oliver]

We have the same question.  It'd be appreciated if the Google API team shed some light on this.

Oliver

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

In order to assist you further, could you please share the uncropped UI screenshot of the "individual text asset performance" data that you would like to retrieve via the Google Ads API so that we can assist you better.

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

Thanks,
 

Google Ads API Team

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[2025-10-27 06:51:00Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vRoGv:ref" (ADR-00336534)

[Oliver]

Dear API team,

The screenshot was already provided by the author of this thread.  

Oliver

[Google Ads API Forum Advisor]

Hi,

It seems the Google Ads account's Customer ID (CID) was not visible in the previous screenshot, and some required data was hidden or rubbed out. So, could you please provide a new, uncropped screenshot of the Google Ads UI that clearly shows the Customer ID and includes all the required, unhidden data?

Thanks,
 

Google Ads API Team

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[2025-10-28 22:07:34Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vRoGv:ref" (ADR-00336534)

[Oliver]

Dear API team,

Out of interest, why do you need a customer ID?  The screen we're referring to exists in every account and is clearly showing as the Asset > Association > Headline screen.  This screen and data exists in every customer ID.  

I'm sorry but this seems to be asking for unnecessary info that is only going to delay the whole process.  Not every customer is happy to show their customer ID or the text of their assets.   

The original question gave all the required details and is simply asking about how the performance data on the  Asset >  Association > Headline screen can be retrieved.  

Oliver

[Google Ads API Forum Advisor]

Hi Oliver,

 

Refer to the below query to fetch the assets that were attached at the ad level.

• SELECT asset.text_asset.text, ad_group_ad_asset_view.asset, ad_group_ad_asset_view.field_type, campaign.id, asset.name FROM ad_group_ad_asset_view

The below query retrieves the relevant assets, but without any information about the campaign, and no ability to filter by campaign ID.

• SELECT asset.name, asset.text_asset.text, asset.type FROM asset WHERE asset.id = <asset id>

If you are planning to use the campaign_asset resource, note that as per this guide, there is no corresponding AssetFieldType which consists of (Headlines and Descriptions) for the campaign asset and that's the reason you cannot retrieve campaign-level assets (headlines and descriptions) using the campaign_asset resource via the Google Ads API.

 

I hope this helps.

 

Thanks,
 

Google Ads API Team

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[2025-10-29 15:29:58Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vRoGv:ref" (ADR-00336534)

[Michael Mares]

Indeed, I will not share any sensitive information in public. However, from the request and the shown data the request is clear. Only blured out information is the actual metrics, dimensions are shown. 

The question still remains: How to retrieve this breakdown from the API as can be seen in the UI. There is a lot of different metrics that can be retrieved and the customer ID is not needed for clarifying the API request. It is not an isolated issue only for our accounts as other are running into this issue as well.

Thank you for help