Google Ads Api returns different type of ad_network

[Ekaterina Gurskaia]

Hi,

I'm trying to run geographic_view report to see campaign performance by location like this:

SELECT geographic_view.country_criterion_id,
campaign.id, campaign.name,
campaign.target_cpa.target_cpa_micros,
segments.ad_network_type,
metrics.all_conversions,
segments.date,
segments.conversion_action_name,
campaign.advertising_channel_sub_type
FROM geographic_view
WHERE campaign.advertising_channel_sub_type = 'APP_CAMPAIGN'
AND segments.date DURING LAST_7_DAYS

For Android app campaigns I get "CONTENT" network type under ad_network_type, which I don't have in Google Ads reporting (UI) for my campaigns.

I assumed in the beginning that CONTENT is the same as Display like in UI, but the numbers do not match at all.

I see in the documentation that ad_network type could be :

CONTENT

MIXED

SEARCH

SEARCH_PARTNERS

UNKNOWN

UNSPECIFIED

YOUTUBE_SEARCH

YOUTUBE_WATCH

But I don't see "Content" in Google Ads report (UI) screenshot attached. What am I missing here:

[Google Ads API Forum Advisor]

Hi,

Thanks for reaching out to the Google Ads API Support team.
 

To investigate the issue, could you provide the complete request and response logs with request ID and Screenshot of your Google Ads UI?
 

You can provide it via Reply privately to author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.

Regards,

Darwin Google Ads API Team

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[Mark Hannah]

I have a similar question regarding the scope of each of these. There is a little more information here - 

https://developers.google.com/google-ads/api/reference/rpc/v7/AdNetworkTypeEnum.AdNetworkType

I'm also curious if "Mixed" is the same as "Multi-channel" (app campaigns)?

https://developers.google.com/google-ads/api/rest/reference/rest/v10/AdvertisingChannelType?hl=en

[Google Ads API Forum Advisor]

Hi Mark,

The Multi-Channel advertising channel type is not referring to the same thing as the Mixed ad network type. The 'mixed' value represents the involvement of several different networks (cross-network). This general support article provides some insight on this.

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

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[Trieu Pham]

I have the same question.
I have created many reports base network value.
I would like to change the network value from Google Adwords to Google Ads.
However, the new values of network on GoogleAds are not mapping with GoogleAdwords.
I have checked data and made an assumption as below:
Could you please help me check my assumption?
Thanks

[Google Ads API Forum Advisor]

Hi Trieu,

Yes, I can confirm that is the correct mapping from AdWords AdNetworkType1 to Ads ad_network_type.