Mapping Audience Types from UI to Google Ads API UserListType Enums
Rajat Singh
Dear Team,
I hope you're doing well.
We need your assistance in mapping the audience types displayed under Audience Manager > Your data segments in the Google Ads UI to the corresponding UserListType enums used in the Google Ads API. Specifically, could you please confirm how the following audience types align with API types such as REMARKETING, RULE_BASED, CRM_BASED, LOGICAL, EXTERNAL_REMARKETING, etc.?
-
Website visitors
-
App users
-
YouTube users
-
Customer list
-
Google Analytics
-
Lead form segment
-
Custom combination
Additionally, we would appreciate your guidance on how to programmatically identify the following:
-
Lead form segments and Google Analytics lists
-
App users, YouTube users, and website visitors
Are there any specific fields—such as data_source_type, integration_code, or others—that can help differentiate between these types? Any recommended approach or workaround would be greatly appreciated.
Thank you in advance for your support.
Google Ads API Forum Advisor
I will check with our team regarding your concern, will reach out to you once we have an update on this. Meanwhile, your patience is highly appreciated
Thanks,
 |
Google Ads API Team |
Feedback
How was our support today?
[2025-07-24 16:43:46Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01swdZl:ref" (ADR-00320086)
Rajat Singh
I wanted to follow up and check if there are any updates.
Thanks
Rajat Singh
I wanted to follow up and check if there are any updates.
Thanks