Missing content network data for keyword reports

[Stefan Podkowinski]

Today I was made aware that we're missing some performance data for the content network since June 5th. After some investigation I found out that the keyword report will no longer contain rows on automatic placements. The daily report is pulled with the following fields:

Date
CampaignId
CampaignName
CampaignStatus
AdGroupId
AdGroupName
AdGroupStatus
KeywordText
KeywordMatchType
IsNegative
Status
AdNetworkType1
AdNetworkType2
Clicks
ClickType
MaxCpc
MaxCpm
Impressions
AveragePosition
Cost
QualityScore
DestinationUrl
PlacementUrl

Before recently the clicks and costs on managed placements have been returned with a keywordText "Content" (in v13 I think it was "Total - content targeting") and AdNetworkType1+2 being "Display Network". Now those rows seem to be completely gone.
Could you restore the old behavior?

Many thanks in advance
- Stefan

[Alexander Parij]

Happens to us as well

Alexander Parij.

[okieb...@gmail.com]

Hi Stefan, this incomplete data issue seems to be a common problem for
Keyword Performance Reporting (KPR) versions after V13. I've been
working/lobbying since March, another board member Reed has provided
support to my pleas, to get a patch for the KPR post V13 so that it
returns 100% complete data and allows one to balance with the portal's
data. The work around of running multiple reports is fraught with
gotcha's and requires strict naming conventions in order to properly
merge data from multiple reports in order to balance with the AdWords
portal for the desired date.

I hope more here can speak to this issue and we can get a patch
released, since I think we have satisfied requirements and properly
documented the shortcomings to justify the efforts to fix this report.

Google API team, please hear our request and let us know the patch is
forthcoming,

David

[Stefan Podkowinski]

The easiest way to deal with this would be to merge keywords, placements and other reports into a single criterion report. Then use the matchtype field to tell the type of criterion, e.g. "exact" for exact keyword, "vertical" for managed placement, "domain" for autom. placements, "user list" for remarketing or "video". The kw text, placement url or user list name would go to a single "criterion" field. Placeholders such as "Other Domains" or "Total Content" are fine as well, if it can't be avoided. As all numbers in the criterion report would now match up on ad group level, the ad group, campaign and account reports would be obsolete. Really simple. Its already been done right in the ad reports. You don't see this kind of segmentation there. So why no single report for criterions?

[Saiprasad Kamath]

“Its already been done right in the ad reports”

 

Its true, it even contains “keywordId” but oddly, does not contain the criterion text. We could use the ad reports to match back the summary figures with that of the adWords GUI, but then the results would be way too large while being not too useful.

 

Having a single criterion report, as Stefan suggested would also solve the issue of making multiple calls to the API. In addition to what Stefan suggested, to overcome the issue of overlapping figures (keyword+managed+auto is greater than sum total), we could have a flag that would put the data in the right segment based on user preference IE either [keyword data would contain Search and Content metrics with the auto metrics containing only non-keyword related metrics] or [keyword data would contain exclusively Search metrics while the auto metrics would include Content related to keywords metrics]. Does that make sense.

 

Having a single report really helps us to

-         provide drill down features,

-          double check if the figures are correct

-          help troubleshoot if there are any problems

-          reduce number of calls to the api (for multiple reports)

 

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[Alexander Parij]

This “keywordId” is wrong ! When you download ad report trying to get the content keywords you get the ids of managed placements.

Or they need to fix the API or improve documentation. 

I will open a separate question regarding the issue.

Alex Parij

[David Torres]

Hi All,

I'll make sure all this information is communicated to my team, we are in talks right now on how to correctly solve the concerns expressed in this thread and some solutions surround the idea of creating a dedicated report for criteria, please bear with us for a bit more and I'll communicative with you when having a more concrete idea of what changes/additions we will make available to you.

Best,

-David Torres - AdWords API Team

[okieb...@gmail.com]

Hello Google,

Do you have any additional information on the timeline as well as
sunset dates for the last working version V13?

Appreciate all your assistance,
David Kelly

[Kevin Winter]

Hi David,

  We recommend starting a new thread rather than replying to an existing one when you want to bring up a new topic.

The most current information regarding the sunset dates is in this blog post: http://adwordsapi.blogspot.com/2011/05/update-on-adwords-api-v201101-sunset.html

- Kevin Winter

AdWords API Team

[okieb...@gmail.com]

Thanks Kevin,  

I was attempting to get an update from David Torres's post from late June, and did not think I was bringing up a new topic.  Can you follow up with David on his findings as per his post, please?

<quote>

Hi All,

I'll make sure all this information is communicated to my team, we are in talks right now on how to correctly solve the concerns expressed in this thread and some solutions surround the idea of creating a dedicated report for criteria, please bear with us for a bit more and I'll communicative with you when having a more concrete idea of what changes/additions we will make available to you.

Best,

-David Torres - AdWords API Team

</quote>

[Kevin Winter]

Unfortunately, we do not have any updates at this time regarding a dedicated report for criteria.

-Kevin